Hello, I’m Ivy Garcia, an award-winning UX Content Strategist and Writer. I love helping brands create real connections that lead to real results.
“Ivy is smart, committed, creative, and a dream to work with!”
Sample Projects
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Equifax
To rebuild trust after a major data breach, Equifax engaged IGC to help create its first B2C product experience for consumers wanting to improve their financial education and habits. Services included a comprehensive editorial strategy for its Knowledge Center, content for a new consumer dashboard to cross-promote credit protection products and services, and a social media campaign to roll it all out.
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PetSmart
IGC was engaged by PetSmart’s global marketing team to optimize the content of its shopper experience and improve click-to-cart conversion. Services included competitive audits for seven PetSmart brands and categories, SEO-optimized product and brand content recommendations, playbook development, and team training.
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OneDigital
Engaged by a lead agency in Atlanta to help secure a key client account, IGC developed a content plan to support an innovative new self-service experience catering to the healthcare needs of small business owners. Services included all UX/UI writing to simplify customer dashboards and customer care scripts, and personalized content per customer persona to help ease decision-making throughout the sales funnel.
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Staples
To stay competitive in the age of Amazon, Staples engaged IGC to help its digital team evolve its shopper experience. Services included competitive audits for more than 100 product categories, and SEO-optimization guidelines for each one. These playbooks outlined changes to all product content, image and video callouts, added-value brand content, and more.
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Jostens
IGC was engaged to help with the relaunch of Jostens new eCommerce website with the goal of enhancing personalization to increase sales. Services included all UX/UI writing to ease consumer confusion throughout the sales funnel, and a new content strategy focused on customized content for parents, students, and school administrators.
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Tupperware
Tupperware engaged IGC to help transform a beloved B2B brand into a B2C powerhouse. Services included a lead-gen content strategy tailored for a new generation of shoppers, SEO-optimization of Tupperware’s 3K product catalog and 1K recipe database, an updated taxonomy, and content for new social media product launches.
Expertise
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From content audits to content calendars, curation to creation, I can help you define your content goals per target audience and channel, then create a roadmap to get you there.
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Let me help you design a content governance plan that encompasses the rules, principles, and standards to ensure AI content tools and prompts are used responsibly throughout your organization.
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Let me help you create an annual editorial calendar and distribution roadmap to keep your customers or employees engaged year-round.
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Maximize your content investment! I can create a bank of high-impact content that can be repurposed across type, format, and channel to expand your reach and influence.
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I can support your content needs with a range of writing types and formats, including UX/UI writing, SEO-optimization, product/services descriptions, added-value brand content, social posts and paid campaigns, landing pages, blogs, white papers, course materials, and more.
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From visual design to brand voice, tone, and story, let me help you bring your brand to life in ways that drive meaning and value to those who matter most.
Kind words from great clients…
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Crazy smart and great non-linear thinker. Ivy has a large tool bag of skills that can be applied to many different situations. When I’m stuck on something, the 1st call I make is to Ivy!
Steve S., Managing Director, Brand Apart
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Ivy is a world-class brand specialist! Whether you are creating a new brand, transforming an old one, or need digital content strategies, Ivy seeks to deeply understand your business goals and customers to create stories that engage your target audience and inspire them to not only do business with your company but also transform them into brand advocates helping you grow your business.
Kim O., Senior Director, Growth, Capgemini
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Ivy is a strategic thinker who can take insights and shape them into relevant and compelling creative ideas. She’s curious, passionate and a strong advocate for her team’s ideas and approaches. In working with her during my brief client-side stint, I also found her incredibly collaborative in finding solutions that were smart for our business as well as our customers.
Rachel P, Global Client Partner, Exxonmobil